Being Rationally Unconventional Is Best

If you're especially knowledgeable in an area, you'd be stupid and cowardly to not be unconventional.

Success in business is all about supply and demand. If the supply (without you) is able to meet the demand, then the only way you can be successful is by beating competitors at their own game.

Even if you beat them, each customer you get is at the cost of an expensive war against your competitors.

The smarter play? Go where almost nobody else is putting serious investment. Somewhere you are confident a huge opportunity exists, but nobody has yet properly pursued that opportunity.

There's more risk, but a much higher reward. Instead of having to fight tooth and nail against your competition, you can get customers simply by being the only good option out there.

And as society grows, this becomes even more important. A larger society means there is more wealth up for the taking for those willing to take unconventional ventures.

The best ROI isn’t where everyone is looking; it’s where almost nobody is. That has never not been the case in the history of capitalism.

SS5.org/2025/03/04/being-unconventional-is-naturally-best