Many Ideators For Ambiguous Problems

There are many ideation specialists for ambiguous problems in the world. But, they don't have consistent naming because the people who are such specialists aren't able to advertise themselves as such because ideation is widely undervalued.

The service that these people provide to their employer is still ideation for ambiguous problems, and that's what keeps their employer/customers coming back for more, but they have to hide behind a less accurate title because many people don't value/understand ideation enough. I suspect that's partially because an employer's/customer's ego would get in the way if these people did advertise themselves for ideation which I'd empathetic to.

This is discussed in Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg. He describes these people as "innovation brokers" in the book.